Chennai
India’s premier housing finance company HDFC’s 2-day luxury home show held recently in Chennai drew encouraging response from HNIs and corporate executives. Understandably the organisers have restricted the total number of exhibitors to just 12 in order to create an ambience where visual display would do the talking rather than just discussion across the table. A wide range of products from apartments to duplex homes and villas valued at Rs 2 crore and above per unit were on display.
Over 600 people visited the 2-day show held at Leela Palace Chennai in MRC Nagar. Significantly there was not much media glitz for the event as the city’s high profile customers were specifically targeted and invited through database of both HDFC and HDFC Bank. The demand for average home loan size ranged from Rs 1.5 crore onwards. A few developers have clinched deals during the show days and the event has convinced the developers over the consistent and growing demand for high-end homes in the city, according to the organisers.
The demand for high-end apartments valued at Rs 2 crore and above and located within city areas continues to dominate as is evident from the quantum of enquiries received by exhibitors at the show. The other category for which visitors evinced keen interest to ascertain the multiple options available and the time frame involved in completion is villas under various stages of implementation in city’s suburbs and peripheral areas.
There were limited luxury home shows held in the city earlier but they were fizzled out due to a combination of factors. What has made HDFC tick is the focused thrust given to invite the high profile clients to ascertain the demand pattern for high-end homes, according to industry sources. The strategy worked well for both the organisers and the exhibitors and it was a win-win situation. It is no wonder that encouraged by the response to the maiden luxury home show, the company is planning to repeat the show in the city.
V Nagarajan, Property Consultant
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